About Origines Mesure du Temps

Or just Origines. was founded in 2017 by a watch enthusiast, as one of three initial brands, to bring Denmark to the forefront of watchmaking.

Origines watches will be mid- to high-end luxury with classical dial designs and classical case designs with a twist once in a while.

Of course production will start out to be outsourced. The plan is to team up with companies in Denmark, Germany and Switzerland.

Timeline

Nov 2017
Origines Mesure du Temps founded

Founded in the Danish town of Høng

Jan 2018
Started looking for partners

Looking for partners that we want to work with to produce our watches

Jul 2018
Potential partner found

Found a (yet undisclosed) potential partner that we would eventually approach. A Swiss high-end company that could produce all parts and do all assembly

Jul 2018
No Swiss Made marketing

Decided not to market watches as Swiss made, not even on the dials. It's a Danish brand and the Swiss made marketing seems a bit hollow at this point

Mar 2019
Started design process

Initial design ideas, design language

Oct 2019
Materials research started

Research into which materials should ideally be used

Jul 2021
Potential additional partner found

Found another (yet undisclosed) potential partner that we would eventually approach. A German company that could produce at least cases, dials, hands etc. and do assembly

Aug 2021
Materials decided

We now know which materials we want to use ideally (yet undisclosed), however we still need to know if things are possible

Feb 2022
Materials research started

Research into properties, manufacturing capabilities etc.

Mar 2022
Banned countries list established

We have established a list of banned countries. Our watches are not allowed to be owned by citizens of those countries or worn in those countries. Violation of this ban will result in the serial numbers in question will be deemed fake. Russia and Belarus will be on this ban list indefinitely.

May 2025
US ADDED TO BANNED COUNTRIES LIST

If it's going to be indefinite we'll see, but probably not for less than 50 years